Birmingham’s first ever drag and burlesque festival is here!

We are so thrilled to be running an event the like’s of Birmingham has never seen before. Being the first ever official drag and burlesque festival in the UK, this creates a truly unique moment in the performing arts. Celebrating and advocating creativity, fun, inclusivity and community. With a commitment to showcasing, representing the utterly rich history and fabulous art forms of drag and burlesque. This festival is aimed to benefit all of Birmingham…

This is an opportunity for YOU to contribute to that incredible legacy.

How you can be a part of this? Please see our list of sponsorship opportunities. 

But first… a little bit of information about us!

What are the values of the festival?
Birmingham Drag and Burlesque Festival values authenticity, diversity, creativity, fun, joy and giving our audiences unforgettable nights of entertainment. House of Allure has a strong history of selling out shows that push boundaries, create paid working opportunities within the arts sector and brings diverse outside talent to the city. As well as platforming stars within the city; with a particular aptitude for supporting new talent. We value the history and voices of these art forms and see the power they can have on both performers and audiences. Due to our carefully hand selected line ups, we have cultivated a rich, beautiful and diverse audience that is rarely seen. We aim to continue this work and amplify these empowering, joyous and inspiring moments.

SPONSORSHIP & ADVERTISING

  • NO SPONSORSHIP SLOTS AVAILABLE
    £500


    Only single show and bespoke packages are now avaliable!

    -Full Festival sponsorship

    -Link to your website in our Instagram linktree
    -Link to your social media on all our social media posts about the festival
    -A dedicated post in our social media about your brand
    -Main static slot on our website

    -Sponsor mention at every festival show (please see expected numbers below)
    -Flyers distributed at our show (provided by sponsor)
    -Roll up banner with your business at each show (provided by sponsor)
    - 2 tickets for our gala night show Saturday 7th November
    -Sponsor paragraph and static logo in festival programme
    -Instagram story thanking and linking sponsor

  • 2 SPONSORSHIP SLOTS AVAILABLE PER SHOW
    £100

    ONLY 1 SPONSORSHIP PER LEFT!

    -Single show sponsorship
    -Link to your social media on all our social media posts about the event sponsored by you
    -A dedicated post on our social media about your brand

    -Static post on website
    -Sponsor mention at the show you sponsor
    -Flyers distributed at the show you sponsor (provided by sponsor)
    -Sponsor paragraph and static logo in festival programme

    -Instagram story thanking and linking sponsor

  • If you wish to supply any items for prizes for The Allure Games (Friday Night Competition), please contact us and we can discuss a bespoke sponsorship/donation package.

    If you wish to supply any items for our cast or audiences, please contact us and we can discuss a bespoke sponsorship/donation package.

  • If you wish to advertise your brand or business, please see a list of options below. Our programme will be a digital PDF document.

    A6: Quarter Page £17.50

    A5: Half Page £25

    A4: Full Page £40

    The programme will be available online from 1st August 2026- 30th November 2026.

    Your artwork will need to be submitted as a JPEG file. Please include social media links and website.

    If you have any enquires, or would like to advertise, thank you so much! Please contact us below.

If you wish to sponsor us or advertise, please contact us below. Thank you so much!

CONTACT US

House of Allure has a strong reputation for selling out shows ranging from audiences of 50-500. With digital performances reaching up to 90,000.

Festival Programme:
We will be doing an online programme, as we believe this will have a greater reach and is better for our planet. This will be advertised periodically across our social media, sent to all ticket holders, available through our website and linktrees with an access available to all.


As a new festival our social media is still growing. Please see the current figures below. We will be combining Birmingham Drag and Burlesque Festival as well as House of Allure, ensuring advertisement across both platforms, in accordance to the above sponsorship packages.

Social Media (including Instagram and Facebook) 10,800 +

Average Instagram post reach 5000+
Mailing lists 400+

We are expecting a collective audience of 1000+ throughout the festival programme.
Friday show capacity 90
Saturday show capacity 400
Sunday show capacity 120 +